This is where SEO/CRO consultancy comes in, which can bring countless benefits to e-commerce.
In this article, we will show you why SEO/CRO consulting is crucial to understanding your business's current scenario and how it can help you define effective strategies to improve your digital presence and boost sales in your online store.
What is SEO?
SEO is the acronym for Search Engine Optimization. It is a set of techniques and strategies used to improve the positioning of a website in the search results of Google and other search engines. The goal of SEO is to increase the website's organic traffic, that is, the traffic that comes from search results for free.
What is CRO?
CRO stands for Conversion Rate Optimization. It is a set of techniques and strategies used to improve the conversion of visitors into customers on a website. The goal of CRO is to maximize the return on investment in digital marketing by increasing the number of conversions that can be sales, registrations, downloads, etc.
Why hire an SEO/CRO consultancy?
Imagine that you need to take a road trip on an unfamiliar road and you are not sure about the actual condition of your vehicle. Even though you know a little about mechanics, you know that you do not have the necessary knowledge and tools to ensure the safety of your vehicle.
In this case, it is much safer and more efficient to look for a trusted mechanic to do a general check-up on your car. He will assess everything, identify possible problems and list the necessary repairs so that you can travel with peace of mind and safety.
Likewise, hiring an SEO/CRO consultancy can provide access to specialized professionals who will evaluate your website in a broad and detailed manner, identifying opportunities for improvement and enabling personalized strategies based on the particularities of your target audience and your market niche to improve performance.
An SEO/CRO analysis is the most efficient way to start a good marketing and e-commerce strategy. It is a way to ensure that you are on the right track and avoid potential issues that could harm the performance of your e-commerce.
Additionally, SEO/CRO consulting can be an excellent way to save time and resources. While professionals focus on evaluating and identifying areas for optimizing your website, you can focus on other important business activities, such as generating content, serving customers, or even developing new products.
How Alce Rocks SEO/CRO Audit Works
At Alce Rocks, we believe that an effective digital marketing strategy must take into account both customer attraction and conversion. That is why we offer an SEO/CRO audit, focusing on the stages of your e-commerce sales funnel. Our analysis covers the main points that can influence the capture of new qualified customers, from organic traffic to the user experience on the website, always aiming at continuous improvement of results.
We perform a comprehensive and detailed analysis, taking into account the main internal and external aspects that impact your website’s SEO and CRO. From structure to content and user experience, our experts examine critical points, including On-Page, Off-Page, Technical and Local SEO. In addition, we perform a manual user experience analysis, identifying more than 100 areas for improvement, and provide a list of personalized recommendations for each case. Our goal is to ensure that your website is in the best possible shape to attract and convert new qualified customers, providing the best user experience at every stage of the process.
When you hire our SEO/CRO audit, you will have a detailed report with specific recommendations and an action plan organized in order of priority to improve performance and positioning on Google.
Don't waste any more time trying to figure out where your e-commerce needs to improve. Contact us today. Click here and fill out our form to learn more or request a no-obligation quote.