alce rocks
shopify plus partner
clients
shopify apps
services
Each project is unique, which is why we don’t rely on one-size-fits-all solutions. We evaluate, select, and integrate the best tools available for each scenario, ensuring you can grow independently or with our support whenever needed.
Over years of learning from successes and challenges, we’ve developed and continue to refine our own methodology: "e-commerce ABC." This approach covers our processes of Consultative Audit, Base, and Custom Development & Continuous Improvement, designed to guide and evolve the projects we create.
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A) Consultative Audit
Consultative Audit focused on UX, SEO, CRO and Benchmark. A thorough analysis of your e-commerce to enhance usability, traffic, and conversions.
Includes automated and manual testing, detailed reports, in-depth analysis, and discussions with practical recommendations.
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B) Base Project
Development of your e-commerce on Shopify Plus, ensuring it aligns with your brand and is ready to scale.
More than just layout and code, we provide consulting from planning to launch. Our process includes design, development, training, and best practices to help you operate independently or with ongoing support.
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C) Custom and Continuous
Ongoing improvements, updates, and support for your e-commerce—covering integration, migration, Shopify apps, and custom solutions.
An extension of your business. We collaborate with you, exploring ideas and creating solutions that balance functionality, usability, visual aesthetics, and continuous improvement.
reviews
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Working with Alce Rocks is always perfect. Their expertise in Shopify, especially in handling complex aspects where store owners need to rely on code, is unmatched—they make it happen! An excellent agency with a team that’s not only highly skilled but also genuinely cares about your business. With their help, we successfully launched the new Contém1g brand, featuring unique capabilities that don’t exist anywhere else, not even in the app store. -
Alce is a fantastic partner and a fundamental part of our Shopify projects. They are true experts and have the ability to develop customized solutions that perfectly meet our needs.They are attentive, organized, and we feel that we can always count on them whenever needed. -
ALCE has been an essential partner in our success, helping us implement features, campaigns, and strategic launches while maximizing the native capabilities of Shopify Plus. At a critical moment when we were migrating as many custom solutions as possible, they worked transparently with our internal team, creating a highly productive synergy. Beyond projects, their day-to-day support has been invaluable in team training, bug resolution, and continuous improvement. Always open to listening, guiding, and supporting, Alce ensures we receive the best possible assistance whenever needed. -
We reached out to Alce Rocks to develop our custom transparent checkout, and from the very beginning, the communication was fast, effective, and transparent. They kept us updated throughout the entire project, were open to suggestions, and delivered the job within the agreed timeline. We couldn’t recommend them enough! At Pantynova, we are thrilled with the results and grateful to have found such an amazing and professional agency. -
Alce Rocks has a highly responsive team, always available for meetings and to answer questions—developing our new website with them was an incredibly smooth process! From initial support to project delivery, they did an outstanding job. -
It has been a great pleasure working with the Alce team. They are highly skilled professionals who understand exactly what we need, meet deadlines, and are incredibly helpful. We highly recommend their work.
projects
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Insider
[Fashion Tech]
"Insider was created with the mission of simplifying people's lives through functional and technologically advanced clothing. With fully local production, their pieces combine practicality and innovation for everyday life."
Overview: We design and develop custom solutions to improve usability and conversion on Shopify Plus.
Headless migration to Shopify Online Store 2.0, checkout personalization, customized experience, SEO/CRO audit and continuous monitoring.
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Contém 1g
[Beauty]
"Contém1g has been a beauty brand recognized for many years in the Brazilian market. Its recent acquisition by Sallve represents a partnership that promises to bring even more innovations and new features to the beauty market."
Overview: Customized checkout, apps and integrations, customized experience, SEO/CRO audit and continuous monitoring.
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Sallve
[Health and Wellness]
Sallve is a digital native brand that is revolutionizing the beauty market in Brazil.
Together, for a few years now we have been building and evolving one of the most prominent Shopify e-commerce sites in the world.
Overview: Shopify Plus, DNVB, D2C, custom checkout, custom shopify apps, external integrations, custom experience
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Pantynova
[Health and Wellness]
"A pioneer in sexual well-being in Brazil, Pantynova was born in 2018 to contribute to the (re)discovery of everyone's sexuality in a much more natural, light and fun way."
Overview: We design and develop custom solutions to improve usability and conversion in Shopify Plus, including checkout and new components to facilitate the shopping experience and operations. -
Musea
[Culture and Education]
With the purpose of bringing art to everyone through social inclusion and access to culture in our country, with the Musea app you can see, read and expand your repertoire about art. You can continue your visit even after leaving the exhibition and thus get the most out of your experience.
Overview: We design and develop a custom platform, including native apps for iPhone and Android
partners
blog
Otimize Seu E-commerce: Auditoria Consultiva em UX, SEO e CRO
Guia Completo de Migração para Shopify: Como Migrar Sua Loja Sem Perder Dados [2025]
Nova Funcionalidade do Jataí para Shopify: Validação de CPF/CNPJ e Bloqueio de Compras 🚀
Guia Passo a Passo para Instalar e Configurar o App Jataí na Sua Loja Shopify
FAQ
Getting Started
Useful (and Free) Tools for E-commerce
How to set up my Shopify Store?
To begin setting up your online store, the first step is to create an account on Shopify. After that, you can customize your store to suit your needs by adding products, setting up payment and shipping options, and making it ready for your customers. Shopify provides self-service tools, tutorial videos, and comprehensive documentation to support you at every step of the process.
How do I set up payment methods in my Shopify store?
To set up payment methods, simply select from the available options and add your account information. Shopify provides a wide range of national and international payment methods to suit your needs. These include features like transparent checkout, recurring payments (ideal for subscriptions), and various payment methods such as debit cards, credit cards (Visa, Mastercard, American Express, and more), Apple Pay, Google Pay, bank transfers (ACH), and PayPal.
How to attract more visitors to my store?
Invest in SEO to improve your store's visibility on search engines organically. Leverage social media, paid ads, and email marketing to attract and retain customers. Explore our 6 tips to enhance your Shopify store's SEO.
What is the ideal conversion rate for my e-commerce?
The conversion rate in e-commerce is the ratio of visitors to completed sales within a given period. This metric is essential for evaluating the financial health of your business.
The global average e-commerce conversion rate ranges from 2% to 3%. However, it’s important to account for various factors that can affect this metric. If your rate is below 1%, there’s significant room for improvement.
Click here to learn how to improve your conversion rate.
Scaling Up
What is Shopify Plus, and who is it best suited for?
Shopify Plus is the premium plan offered by the Shopify e-commerce platform. Designed specifically for merchants managing high sales volumes, it addresses challenges related to scalability and the unique demands of their businesses. This plan is perfect for companies looking for a robust platform with customizable features to meet the needs of a global market.
How does Shopify Plus stand out compared to other e-commerce platforms?
Shopify Plus stands out by offering advanced features, improved security, a highly customizable checkout process, and an API built to handle high-volume sales. With Shopify Plus, you benefit from reduced development costs, increased flexibility, and extensive customization options. Additionally, you gain access to a dedicated account manager and a team of experts ready to take your business to the next level. Want to explore how Shopify compares to other platforms? Check out:
• Shopify vs. Vtex
• Shopify vs. Woocommerce
What is the investment required to migrate to Shopify Plus?
We recommend reaching out to Alce Rocks before initiating your migration to Shopify Plus. This step can help you avoid unnecessary expenses and ensure effective planning. The required investment depends on the complexity of your operation and the level of customization needed. Scenarios can vary significantly, and we’re here to help you navigate the possibilities.
For existing Shopify users without additional customization needs, the migration might be as straightforward as upgrading your plan and monthly subscription. However, for those migrating from other platforms like Magento, VTEX, or custom implementations, a preliminary assessment is crucial.
As a trusted leader in Shopify Plus projects, Alce Rocks is committed to making your transition smooth and transparent. We provide end-to-end consulting services, including strategy, design, development, and ongoing support. Contact us to plan your migration efficiently and ensure you make the most of Shopify Plus’s robust capabilities.
What customization and integration features are available?
With Shopify Plus, you can create a fully customized online store to suit your specific needs. The platform offers integrations with over 10,000 apps and provides robust REST and GraphQL APIs to connect seamlessly with various market solutions. Shopify Plus also enables custom checkout development, delivering a tailored and optimized user experience for your e-commerce.
Which areas of expertise can Alce support in your e-commerce projects?
If you're unfamiliar with the terms below, don’t worry—we’re here to simplify the complexities so you can focus on what truly matters: your business.
Our expertise covers a wide range of areas and technical terms. We’ve developed the "E-commerce ABC" methodology (Audit, Base, and Continuous) to streamline the various aspects of an e-commerce project, including:
- Strategy, Design, and Planning:
Digital Strategy, Lean, Agile, Sprints, Design Thinking, Data Analysis, User Experience (UX), User Interface (UI), Shopping Experience, Usability. - Development, Technology, and Operations:
Solution Architecture, Migration, Implementation, Responsive Web Systems, Mobile Apps (iOS, Android), IoT, API, Cloud, Optimization, B2C, B2B, D2C, Extensions, E-commerce, DNVB, Shopify Plus, Shopify Apps, Shopify Flow, Integrations, Omnichannel, Multichannel, POS, OMS, Marketplaces, Unified Commerce, Operations, Logistics, Shipping, Payment Methods, Infrastructure, ERP. - Growth and Marketing:
Continuous Support and Enhancements, Audits (SEO and CRO), Analytics, Core Web Vitals, A/B Testing, E-commerce Evolution, Digital Marketing, Growth, Performance Optimization, Marketing Automation, Upselling, Repeat Purchases, Subscriptions, Stability, Scalability, Checkout Optimization, Tracking, Customer Success.
We’re here to bring expertise to every stage of your project, ensuring a smooth and effective process.
How does Alce Rocks make my Shopify Plus experience stand out from other agencies?
Alce Rocks is not just an agency—we are a leading technology company specializing in Shopify Plus projects across Latin America and an official Shopify partner even before the platform’s arrival in Brazil. With a global reputation as a reference in custom Shopify apps and Shopify Plus solutions, we bring unparalleled expertise to every project.
At Alce, we value transparency and authenticity. Every case featured on our site is real and verifiable—a commitment to honesty that we consider essential for a successful partnership.
Beyond our extensive experience, partnering with Alce provides you with:
- Exclusive Methodology: Encompassing diagnosis, consulting, implementation, and ongoing support.
- Impartial Recommendations: Helping you select the best solutions for your needs.
- Direct Alignment with Shopify: Ensuring adherence to best practices.
- Early Access: Enabling you to test new features and functionalities ahead of the market.
- Priority Support: Offering a dedicated team for your specific requirements.
Looking for a partnership built on transparency and results? Contact us and see how we can elevate your Shopify Plus experience.
founders
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Igor de Andrade
Solution architecture -
Matheus Pazetti
Software Engineering -
Ricca Porto
Creation and Design -
